Can a good headline help u sell? You can bet it can! Ninety percent of the success or failure of your easy home business will be thanks to your headline writing Benefits of Using. It doesn’t matter if you’re writing an ad or a sales letter…
SAVE MONEY AND TIME THE HEADLINE SHOULD HELP U SELL AND REACH SUCCESS
Some books that sell few copies become best sellers with exactly the same content and a new title! So you need to ignite your sales by writing headlines with amazing power,
and I will show you how to do it. What advertising gurus say ? “Advice to copywriters:
When you are assigned to write an ad, write a lot of headlines first. Spend hours writing headlines or days if necessary. If you happen to think of a headline while walking down the street or while riding the bus, take out pencil and paper and write it down. ” John Caples ” On the average, five times as many people read the headlines as read the body copy.
It follows that, unless your headline writing sells your product, you have wasted 90 percent of your money. ” David Oglivy” It doesn’t matter if you are a professional copywriter or a newbie, anyone can be stronger in headline writing.. You can read about how writing good headlines can help u sell on many places, but most of them talk about mythology that doesn’t work, so lets see some FACTS..
WHAT MUST A HEADLINE DO TO HELP U SELL?
- Grab attention
- Communicates benefits
- Appeal to the reader’s self-interest
- Answer the question, “What’s in it for me?”, “Who cares”, “So what”
- Set the offer’s tone
- And acts like a movie or theater marquee: Select the right audience.
- Of course you need a good body copy, but with any body copy, or with the same body copy, writng a good headline can help u sell as much as 17 times more than a so-so headline!
You might end with tens or hundreds cards, and sometimes the strongest benefit you can find on a card is also the best headline. Or it can just pop out at you sometimes! Some people call this strongest benefit your “unique selling proposition” what you can offer that no one else can.
Once you Isolate the obvious benefits, you will start building wealth. And you know what? Many marketers miss isolating the obvious benefit of their product. And this is what will make you immediately start earning a great deal of money as a marketer. Generally you will have many headline choices, and those benefits that you have isolated, will be used to write the rest of the body copy.
TO HELP U SELL, YOUR ENTIRE MESSAGE NEEDS TO BE FILLED WITH BENEFITS! THE HIDDEN BENEFITS CAN HELP U SELL
This is a very creative and interesting concept: Many headlines do not arise from studying the product itself. And how will you find them? Just answer the following question:… If you had unlimited, godlike powers and could grant your prospective customer the biggest benefit you can possibly imagine he or she would ideally want from your product, what would that be? Write down your answer.
Here is a specific example. While Ted Nicholas (one of Internet’s marketing gurus) was writing “The Complete Book of Corporate Forms”, to sell it he naturally wanted to dramatize the book and excite his prospects about its benefits. How could he possibly do that? Numerous publishers sold legal form books.